star.gif (2664 bytes)A Down To Earth Supplement
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           No. 4, November 1998
Gobar means animal dung in Hindi. All of rural India uses it in a variety of ways. Ways that exemplify sustainable existence. That's why we use it, too.

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Contents

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More need not mean better
The UN Development Programme (UNDP) was set up to aid countries in helping themselves develop sustainably. The Programme aims at reducing poverty and improving the chances of equal opportunities for everyone. p64_2.jpg (7979 bytes)It helps people in 174 countries to help themselves, focusing on removal of poverty, improving women’s conditions, job creation and rebuilding the environment.

The UNDP has been publishing Human Development Reports (HDR) since 1990. These Reports have used a tool called the Human Development Index (HDI) to measure human development.

But first, what is the meaning of human development? Can it be measured by what is known as per capita income, or how much on an average each one earns in a country? If that was the case, Brunei Darussalam with the world ís highest per capita income of $31,165, should have been the most developed p64_3.jpg (20195 bytes)country in the world. Instead, it ranks 35th on the Report's HDI while Canada, which ranks 12th in per capita income, tops the HDI!

This is because, according to the HDR, human development is about increasing people's choices in their daily lives by improving their abilities to do things. This means much more than just economic growth. Human indicators like health, education, nutrition, and access to water and sanitation, are as important as financial and economic indicators.

The Report says that the three essential capabilities for human development are:

  1. For people to lead long and healthy lives,
  2. That they should be knowledgeable, and
  3. That they should have access to the resources needed for a decent standard of living.

Guns and icecreams or schools and water?
(world's annual expenditure, US$)

Basic education for all $6 billion
Cosmetics in the USA $8 billion
Water and Sanitation for all $9 billion
Icecream in Europe $9 billion
Perfumes in Europe and the USA $12 billion
Basic health and nutrition $13 billion
Pet foods in Europe and the USA $17 billion
Cigarettes in Europe $50 billion
Alcoholic drinks in Europe $105 billion
Narcotic drugs in the world $400 billion
Military spending in the world $780 billion

It is important to understand here, that even the sophisticated HDI cannot cover all aspects of human development because there are many aspects of human development that cannot be measured or quantified. Do you know what these are?

Hint: Scandinavian countries, like Norway and Sweden, rank among the highest in the HDI, yet these countries have some of the highest suicide rates. The King of Bhutan is reported to have said that more important than the Gross National Product of his Himalayan kingdom is the Gross National Happiness of its people.

 

p64_1.jpg (6939 bytes)What’s your Ecological Footprint?
Have you ever asked yourself where the dal you eat or the metal for your geometery box comes from? The dal may be grown in the foothills of the Himalayas and the metal may be coming from the iron-ore mines of south Bihar. The terraced slopes of the Himalayas and the mineral rich plateau of Bihar bears your ‘ecological footprint’.

It is the term used to describe the ecological cost that the earth has to bear, to meet your lifestyles demand.

The increased demand for goat meat in the capital city of Delhi for instance, has an effect on the ecology of the unique desert grasslands of Rajasthan. To meet this rising demand, Rajasthanis breed more goats. More than what the land can bear. So Delhis’ ecological footprint extends to far away regions as well.

In bad faith
p64_4.gif (19739 bytes)THE idiot box is smarter than you think. Well, atleast the advertisers are, who know that people, especially children, spend many hours watching television. A typical American spends more than 1,000 hours of a lifetime watching about 150,000 ads. For them, children are important consumers. So they bombard you with their catchy advertisement — "BUY MORESTUFF".

While it is a good medium to inform consumers about available products, television advertising has been found to particullarly influence and affect children who are not mature enough to take informed decisions. In fact, Sweden places restrictions on commercials aimed at children. The ban on advertising targeting children is laid down in the broadcasting law. There are no advertisements for toys, breakfast cereals or sweets. Most Swedes believe that children need special protection, as they are more trusting and vulnerable than adults.

There are several other countries, including Australia, Austria and the United Kingdom, also restrict commercial advertising targeting children.