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glug! We are facing a water crisis. Gobar Times takes a dive and finds out why drinking bottled water and flushing gallons down the toilet won’t really help. Glug.
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"Water is fundamental for life and health. The human right to water is indispensable for leading a healthy life in human dignity. It is a pre-requisite to the realization of all other human rights" - United Nations 2002


Water purity by choice.
Water scarcity by design.

Today, over two billion people, one third of all humanity, have no access to pure drinking water. At the same time, contaminated drinking water is the reason why every other person in the developing world is ill. Only five per cent of all waste water in the world is treated.

Coming Water Stress

By 2025, more than 2.8 billion people living in 48 countries will face water stress or water scarcity, based on the recently revised United Nations population projections. By 2050 the number of countries will face water stress or scarcity will rise to 54, and their combined population to 4 billion people- 40 per cent of the projected global population of 9.4 billion.

According to the calculations of Sandra Postel, water expert with the internationally respected World Watch Institute in Washington, the demands of cities, homes, offices, stores and restaurants make up only one-tenth of the world's water consumption. The problem is that this 10 per cent must be provided to relatively small areas, where local water resources are less and less able to satisfy demand. On a global scale, two-thirds of the water diverted from rivers or pumped out of the ground is used for agricultural applications. The thirst of burgeoning cities and booming economies can only be slaked by reallocating water from the agricultural sector. However, in many countries, this would mean that the war on hunger was lost before it could even begin.

Wells and borewells by water-intensive agricultural or industrial users are destroying groundwater in large tracts of India. Agricultural runoffs, sewage and industrial waste are contaminating fesh water sources.

Ironically the bottled water industry is the result of this scarcity of clean drinking water. Wih water quality in most Indian cities being absymal, the all-India market for packaged water is growing at the rate of nearly 40 per cent per annum.


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