Peer pressure and onscreen heroes are the source of inspiration and 22% of school students and 56% of college students have joined the savvy league of smokers, a study conducted in Calcutta reveals.
The percentage may be higher, the scientists fear.
While the Indian youth is glorifying the act of smoking, the US jury awarded a record breaking verdict when it handed down the largest punitive damage award.
The Miami jury ordered the tobacco industry to pay US $114.8 b to some 500,000 sick smokers in Florida, which might reduce the tobacco companies to bankruptcy.
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