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  What’s in it for me? Read carefully. This story, of course, but I am not talking of that alone. Take a little time to read that tiny sticker behind the notebook you just purchased. Also on the packet of chips, your mobile phone, and every product you buy! Why? Because it will tell you what the salesman wouldn’t. It will unveil a scenario that is not shown in the commercials. It may actually give you a choice to opt for a lifestyle that contributes (much, much more significantly than you think) to extending the lifespan of this planet. Yes, a label can pack in a lot of useful information. How? Just read on and you will know. |
Marking milestones Following are some interesting highlights in the history of stamping: 1938 Made compulsory for food products in the US to list all its ingredients |
Who needs a label? 
Today, computers and laser printers make it possible for
every business to have its own label. And with
more designer elements added, a label today is also synonymous with the brand name. Are’nt the graphics of your favourite brand name alluring enough for you to want to wear it on your chest? That’s the effect of a label today. 
In fact, labels are now used as information capsules for the buyers. So what began as a need of the seller to mark his ware,
is today emerging
as the need of
the consumer. A consumer looks out for a label
as a form of reassurance of quality. A brand conscious brigade has surfaced
in the society which believes in loyalty to its label because
that promises long-term value. But do the labels also
specify on what basis, as per which parameters they declare themselves to be ‘good’? 
